How to use data to launch your music
Posted: Thu Dec 26, 2024 3:42 am
Post-launch disclosure
Now that your music is out there, are you going to stop talking about it? If you look at established artists like Paul McCartney, ACDC, Bruno and Marrone, they all still play the songs that were most successful. Releasing a work is an action with a beginning, middle and end, but what do you do with the works that have already been released? You keep promoting them! More important than releasing your music is thinking about how you are going to continue the “hype” that was created previously.
Inevitably, as you release other things and have other topics, that song will lose the strength it had before, and that's okay! But now that song is part of your story, it's part of the puzzle that makes up the image of the artist that you are. When we think about the whole of your artistic career in terms of why you do everything you do austria phone number list what motivates you to do all of this, what you ultimately want to say to people... All of these things will be part of the image that you are selling, which is a reflection not only of your songs but of all of your positions, all of your content, all of your releases. Absolutely EVERYTHING.
So, at this stage, it is up to the artist to understand how all of this fits together with their image and analyze which actions gave the best results to apply in future releases.
First of all, it is essential that you use data to create not only your launch strategy, but your artistic career as a whole. The only way for an artist to stand out and grow, especially those who are just starting out, is to view their career as a business. Being an artist in Brazil is not enough; you need to be an entrepreneur and study hard to sell your art consistently.
Depending on the channels you’re using to launch your music, getting data and measuring the performance of your songs can be a challenge. In digital, it’s easier to access data about your interactions, but what about radio, for example?
Radio is one of the most widely used channels for promoting your music after it’s released. It spreads your music, brings a higher return than streaming platforms, and consolidates your artistic career. However, like any other channel, it’s necessary to manage and monitor the results. To do this, Audiency has created a platform for you to monitor your music being played on the radio and have the data that will make a difference in your strategy.
Knowing which radio stations are partners, in which states your music is performing best, which radio stations play your style... all of this data directly affects the choice of stations you will invest in, where you have to book more shows, etc. In short, all of this will affect the post-launch promotion process and how you will spread your artistic presence.
Now that your music is out there, are you going to stop talking about it? If you look at established artists like Paul McCartney, ACDC, Bruno and Marrone, they all still play the songs that were most successful. Releasing a work is an action with a beginning, middle and end, but what do you do with the works that have already been released? You keep promoting them! More important than releasing your music is thinking about how you are going to continue the “hype” that was created previously.
Inevitably, as you release other things and have other topics, that song will lose the strength it had before, and that's okay! But now that song is part of your story, it's part of the puzzle that makes up the image of the artist that you are. When we think about the whole of your artistic career in terms of why you do everything you do austria phone number list what motivates you to do all of this, what you ultimately want to say to people... All of these things will be part of the image that you are selling, which is a reflection not only of your songs but of all of your positions, all of your content, all of your releases. Absolutely EVERYTHING.
So, at this stage, it is up to the artist to understand how all of this fits together with their image and analyze which actions gave the best results to apply in future releases.
First of all, it is essential that you use data to create not only your launch strategy, but your artistic career as a whole. The only way for an artist to stand out and grow, especially those who are just starting out, is to view their career as a business. Being an artist in Brazil is not enough; you need to be an entrepreneur and study hard to sell your art consistently.
Depending on the channels you’re using to launch your music, getting data and measuring the performance of your songs can be a challenge. In digital, it’s easier to access data about your interactions, but what about radio, for example?
Radio is one of the most widely used channels for promoting your music after it’s released. It spreads your music, brings a higher return than streaming platforms, and consolidates your artistic career. However, like any other channel, it’s necessary to manage and monitor the results. To do this, Audiency has created a platform for you to monitor your music being played on the radio and have the data that will make a difference in your strategy.
Knowing which radio stations are partners, in which states your music is performing best, which radio stations play your style... all of this data directly affects the choice of stations you will invest in, where you have to book more shows, etc. In short, all of this will affect the post-launch promotion process and how you will spread your artistic presence.