The importance and difficulty of implementing a Growth culture
Posted: Tue Dec 24, 2024 8:46 am
Implementing a Growth culture is not as easy as it seems.
Although some companies like Amazon, Facebook, Netflix and Airbnb are showing a great growth rate in recent years, the beginning was not easy.
Understand, while Facebook was starting to implement a Growth team within the company, Amazon and Netflix were already working on this.
The result?
These companies have left all competitors behind.
But don't worry, there's always time to change.
The question most people have, however, is how to implement job seekers database a Growth hacking culture in their company or even in their own business.
Luckily for you, this article was made exactly for you.
Why should I implement a Growth culture?
The main objective of any company or business is to obtain positive results.
What result do you expect? Higher revenue? Better customer retention? Improved brand positioning?
The goal doesn't matter, the process is what matters.
And that’s exactly what Growth professionals work on.
Amazon, Facebook, Netflix and many others have realized this and implemented teams of Growth Hackers in their companies.
You already know the result of this game…
What is the role of the Growth Hacker in companies?
The main function of a Growth Hacker is to solve problems.
As every company has several, the need for a professional of this type grows more and more.
The Hacker must have the ability to experiment, learn from the experiment, and continue to experiment with new hypotheses.
I.e:
List ideas.
Prioritize your ideas.
Execute the best idea.
Analyze it.
Learn from her.
Return to #1 on the list.
What few professionals understand is that:
If you don't analyze and learn from what you've done to come up with (and execute) new ideas, you've lost the game.
The large companies mentioned in this article understand this process and never stop executing the cycle.
Also read: On Page and Off Page SEO: What's the Difference and Ranking Factors
The challenge of implementing Growth culture
In theory, everything is beautiful and well explained, but when it comes to getting your hands dirty, the difficulty is different.
Several Growth Hackers (including myself) have had some painful experiences when trying to implement a growth culture in some company.
Understanding the theory in depth is not enough! (If it were, you could just watch my FREE video lesson on Growth Hacking: Leads and Sales )
Most organizations will quickly reject the idea.
In some cases, they may even be frustrated about receiving a Growth Hacker for their growth, regardless of their knowledge and experience.
So the question remains:
How to solve this?
The first step towards business success is to transform the mindset throughout the organization.
Integrate the largest number of collaborators/employees into successful cases of companies that have a culture of growth.
You can also use an alternative approach.
Invite recognized market experts to your company, whether for a full-day training session .
The goal is to align the entire company with Growth training. This gives employees the opportunity to agree on their respective roles in driving a Growth culture.
I say this because I also give lectures at companies and universities.
Although some companies like Amazon, Facebook, Netflix and Airbnb are showing a great growth rate in recent years, the beginning was not easy.
Understand, while Facebook was starting to implement a Growth team within the company, Amazon and Netflix were already working on this.
The result?
These companies have left all competitors behind.
But don't worry, there's always time to change.
The question most people have, however, is how to implement job seekers database a Growth hacking culture in their company or even in their own business.
Luckily for you, this article was made exactly for you.
Why should I implement a Growth culture?
The main objective of any company or business is to obtain positive results.
What result do you expect? Higher revenue? Better customer retention? Improved brand positioning?
The goal doesn't matter, the process is what matters.
And that’s exactly what Growth professionals work on.
Amazon, Facebook, Netflix and many others have realized this and implemented teams of Growth Hackers in their companies.
You already know the result of this game…
What is the role of the Growth Hacker in companies?
The main function of a Growth Hacker is to solve problems.
As every company has several, the need for a professional of this type grows more and more.
The Hacker must have the ability to experiment, learn from the experiment, and continue to experiment with new hypotheses.
I.e:
List ideas.
Prioritize your ideas.
Execute the best idea.
Analyze it.
Learn from her.
Return to #1 on the list.
What few professionals understand is that:
If you don't analyze and learn from what you've done to come up with (and execute) new ideas, you've lost the game.
The large companies mentioned in this article understand this process and never stop executing the cycle.
Also read: On Page and Off Page SEO: What's the Difference and Ranking Factors
The challenge of implementing Growth culture
In theory, everything is beautiful and well explained, but when it comes to getting your hands dirty, the difficulty is different.
Several Growth Hackers (including myself) have had some painful experiences when trying to implement a growth culture in some company.
Understanding the theory in depth is not enough! (If it were, you could just watch my FREE video lesson on Growth Hacking: Leads and Sales )
Most organizations will quickly reject the idea.
In some cases, they may even be frustrated about receiving a Growth Hacker for their growth, regardless of their knowledge and experience.
So the question remains:
How to solve this?
The first step towards business success is to transform the mindset throughout the organization.
Integrate the largest number of collaborators/employees into successful cases of companies that have a culture of growth.
You can also use an alternative approach.
Invite recognized market experts to your company, whether for a full-day training session .
The goal is to align the entire company with Growth training. This gives employees the opportunity to agree on their respective roles in driving a Growth culture.
I say this because I also give lectures at companies and universities.