Customer journey analysis
Posted: Tue Dec 24, 2024 8:17 am
How to improve the customer journey for website visitors to improve conversion rates?
This is where Customer Value Optimization (CVO) comes in, empowering marketers to create a unique, remarkable, and meaningful customer journey.
Using Customer Value Optimization to improve your website’s performance is a three-step process.
Let’s take a look at how it works!
The first step is to identify and turkey email list prioritize any issues with the customer journey. At this point, you need to gather important data on how traffic tends to flow through your website using Google Analytics, session recordings, and surveys.
By identifying common segments of users who share an attribute like traffic source, preferences, or behavior, you can identify your biggest problems. Here are a few examples of common segments you might target to improve conversions:
New homepage visitors who leave your website without doing anything
Product page visitors who leave your site without purchasing
Cart abandoners
Most likely, you’ll be able to discover dozens of issues in your ecommerce store, so you won’t be able to address all of them right away. You should figure out which are the most important ones (we like to call them “optimization opportunities”) and focus on those.
This is where Customer Value Optimization (CVO) comes in, empowering marketers to create a unique, remarkable, and meaningful customer journey.
Using Customer Value Optimization to improve your website’s performance is a three-step process.
Let’s take a look at how it works!
The first step is to identify and turkey email list prioritize any issues with the customer journey. At this point, you need to gather important data on how traffic tends to flow through your website using Google Analytics, session recordings, and surveys.
By identifying common segments of users who share an attribute like traffic source, preferences, or behavior, you can identify your biggest problems. Here are a few examples of common segments you might target to improve conversions:
New homepage visitors who leave your website without doing anything
Product page visitors who leave your site without purchasing
Cart abandoners
Most likely, you’ll be able to discover dozens of issues in your ecommerce store, so you won’t be able to address all of them right away. You should figure out which are the most important ones (we like to call them “optimization opportunities”) and focus on those.