You probably already know a little about what “SEO” means. Broadly speaking, it is the optimization of content in our digital ecosystem so that search engines (and of course, Google in particular) index it, making it easier for it to appear in search results.
SEO is so important to any marketing strategy that it is actually part of the “ABC” of what a marketing professional should know and master , and this includes email marketing.
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You can improve your website's SEO with email marketing
The first: online activations
The second: index your newsletter to your site
You can improve your website's SEO with email marketing
We could consider that your brand's SEO factor is not at all benefited by email marketing, since what is being sent are messages that arrive in an inbox, and in theory the reader does not leave there.
However, this changes completely if within the newsletter we are looking for links, calls to action and any other type of actions that lead to a visit to your blog or website. So, if we want our mailing to help improve the SEO of your website in search engines, the formula is simple: we must generate navigation and demand for links mechanically.
Exactly, there are two ways in which you could improve vp compliance email lists your website's SEO through email marketing, in addition to the way already mentioned (linking to content within your website or blog).
The first: online activations
If we already generate links and include ways to share the email and content, what comes next can be complicated but is fascinating if you achieve it: generating activations and conversations .
A good example of this technique to improve your website's SEO is to structure a question or request to share an opinion from the newsletter itself , leading the user to click and then take them to a section within your page, where to share their opinion they have to log in or identify themselves with a Facebook or Twitter account.
How to improve the deliverability of your Email Marketing campaigns
This opinion, comment or post will not only end up being reflected on the page or article, but will also go to your feed on the social network you used. The result of all this will have been a connection mechanism, generating clicks, traffic, visits, shares and comments ; concepts that are very important to Google and the rest of the search engines.
The second: index your newsletter to your site
Another option we have to improve the SEO of your website is to consider that the campaigns or deliveries do not remain as just that (a delivery), but that we index them to our site.
To do this, we can copy the HTML code of the campaign and index it to the site (either uploaded directly with an FTP or added via code with a CMS, such as WordPress).
However, you should consider that by the time Google indexes it, the content is already public (if the newsletters contain sensitive information, this is not recommended at all). The recommendation is that informative newsletters, which lead to "non-perishable" readings and news, be the ones you index or add through your content manager.
Finally, keep in mind that HTML editing will be just as important in your newsletter . From using H2 or H3 in your headers, as well as putting ALT attributes on images (come on, consider that you are creating another content or page).
