Call to Action: What It Is and Why You Can't Do Without It

[asikurrahman]

The Call to Action (CTA) appears as a button, sometimes very flashy, that users browsing a site or app can click to directly access another page.

The goal is to create an invitation that the potential customer accepts when he clicks because he is interested in that proposal and consequently, he is directed to the page where he will find everything that was promised to him.

The CTA is used to increase the lead generation of a website .
What is a call to action, what is it for and what elements lead a user to click on that button?

In this article we will answer this and other questions, in order to provide a picture as complete and clear as possible.

What is a Call to Action and what is it for?
The word "Call to Action", literally, means "call to action" and it is written or images that contain messages that invite users, leads or customers to perform a certain action. The CTA is intended to encourage benin telegram data those who visit the website to access specific pages that, for example, may contain an offer.

In practice, if we are proposing a certain promotion, we will insert a Call to Action to direct the visitor to that offer. It could be accessing an offer, downloading an e-book, subscribing to company newsletters, taking part in an event or participating in a webinar.

If we are proposing an activity, we could put some Call to Actions to push the user towards the news. Via email , on a site , in a premium content or in a blog post, the CTAs can be inserted wherever we prefer. Furthermore, they can be useful for Lead Generation and therefore generate contacts through Landing Pages and contact forms.

If we decide to insert a Call to Action, however, it is important not to confuse visitors. Therefore, it is better to avoid inserting too many CTAs on a single page, because they could have the opposite effect and push people to leave the site and go elsewhere.

Based on what has been said so far, using this tool may seem too simple, but it is not exactly like that, because it is necessary to take into account numerous factors in order for the number of clicks and conversion rate of leads into prospects to really increase.