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Social Media Ads

Posted: Mon Dec 23, 2024 10:15 am
by Raihan8
Another great way to build and increase brand awareness is to implement paid social media ads. Social media platforms like Facebook/Instagram, Twitter, and LinkedIn all have paid options to promote your brand’s message and reach a specific and targeted audience of your potential customers. Most social media ads look like other social media posts, except they state they are sponsored. They appear in a user’s normal feed, and will appear to the audience members of your choice — for example, 18-25 year olds living in New York City. Seeing your brand among their normal scrolling routine will keep your business in your potential customer’s mind, and they may even associate your business with the other positive posts they see on social media!

Google Ads

Get your message in front of the right audience with Google Search Ads! Google Ads allow you to reach your potential customers while they are actively searching for your products or services. Google even lets thailand phone number list you select “Brand Awareness” as a campaign goal — it’s a great tool for informing customers about your service while they’re searching for or considering other options. For example, if you sell homemade chocolate bars, a great idea would be to include the keywords “chocolate,” “handmade,” or “local” to reach a crowd of users actively searching for products like yours. Be sure to set your product apart to increase brand recall — showcase what makes your brand different or unique! Google Ads also lets you target your specific audience with features like in-market audiences and demographics, to reach potential customers who are already actively searching for products like yours and are in the market to purchase.
Building strong brand awareness among your audience can help your brand stick out in a potential customer’s mind, as well as drive consideration of your products or services. You want to be sure that your potential customers know what you offer, and how those offerings can help solve their problems. Lastly, it’s important to ensure that your brand is distinct so it can be differentiated from its competition, while also informing customers of its benefits. If you’d like some assistance building your company’s brand, contact Pulse Marketing Agency today!