China Data

What is a Sender Score and how can Pardot users ensure the best email deliverability? We reveal how to prevent and resolve issues using the Pardot spam analysis tool.


Anton Minnion headshot
Anton Minnion

3 mins


3D eBook cover with text Pardot Email Marketing Best PracticesFree ResourceDownload now
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

Understanding email deliverability is an important part of knowing how to expertly manage your email marketing activity.

An email sent via Pardot can be successfully delivered but this dominican republic country code doesn’t automatically mean that it has arrived in the recipient’s inbox. This is because a recipient’s email address may be valid and authentic, however, the email itself lands in the spam folder.

With this in mind, we can say that email delivery’ relates to the health of our data, while email deliverability' is dependent on our Sender Score.

Jump to the relevant sections below:

What is a Sender Score?
Which factors can harm email deliverability?
How to avoid email deliverability issues
How to identify if there is an issue
Pardot Training Banner

What is a Sender Score?
As Salesforce puts it;