In order to get the most out of all of these reports, you need to consider the following Pardot features
Posted: Mon Dec 23, 2024 9:08 am
Or, if you’re looking at the prospect lifecycle, you can look at prospect scoring and grading to better understand a prospect’s level of interaction and engagement with entire campaigns.
One of the biggest advantages of using Pardot in this regard is its closed-loop reporting functionality. Closed-loop reporting means you can track and identify the source and origin of your leads to identify how a prospect found your organisation, and view every interaction they have had with you up until the point that they converted.
Where to find reports in Pardot
There are a host of readymade reports in Pardot and you can access dialing code switzerland these by navigating to the Reports’ item in the left-hand menu upon logging in to your home dashboard.
Screenshot of Pardot reports menu item
Here you’ll find reports for:
Pardot campaigns - be sure to associate all of your marketing assets with the correct campaign in order to see performance of the full suite. Folder structure is also an important consideration here, and you can see our advice on that topic in this blog.
Any Connected Apps such as Eventbrite, Paid Search (Google Ads), Natural Search, social posts, and webinars.
Marketing assets by category i.e. Emails, Forms, Landing Pages, and so on.
Lifecycle - detailing prospects, opportunities, your pipeline, and revenue for a set period of time.
Conversions - showing prospects who converted and the conversion details.
Opportunities - for a quick overview of the accounts pending and their status i.e. Closed Won.
Scoring Categories - every Pardot account should be making use of Scoring Categories and if you’re not, head to our blog: How Pardot Scoring Categories Lead to Better Segmentation.
Connected Campaigns
Lead Source & UTM Tracking
Campaign Hierarchy
Engagement History
Pardot Content Strategy
B2B Marketing Analytics
For a detailed guide to each of these and why they’re so crucial, read this blog by MarCloud Founder Tom Ryan: A Complete Guide to Pardot Campaign Reporting & Multi-touch Attribution.
Analysing not-for-profit marketing reports in Pardot
It’s all well and good to be able to crunch the numbers and collate the data, but the real advantage lies in being able to interpret information. Report analysis is a crucial and logical step to
One of the biggest advantages of using Pardot in this regard is its closed-loop reporting functionality. Closed-loop reporting means you can track and identify the source and origin of your leads to identify how a prospect found your organisation, and view every interaction they have had with you up until the point that they converted.
Where to find reports in Pardot
There are a host of readymade reports in Pardot and you can access dialing code switzerland these by navigating to the Reports’ item in the left-hand menu upon logging in to your home dashboard.
Screenshot of Pardot reports menu item
Here you’ll find reports for:
Pardot campaigns - be sure to associate all of your marketing assets with the correct campaign in order to see performance of the full suite. Folder structure is also an important consideration here, and you can see our advice on that topic in this blog.
Any Connected Apps such as Eventbrite, Paid Search (Google Ads), Natural Search, social posts, and webinars.
Marketing assets by category i.e. Emails, Forms, Landing Pages, and so on.
Lifecycle - detailing prospects, opportunities, your pipeline, and revenue for a set period of time.
Conversions - showing prospects who converted and the conversion details.
Opportunities - for a quick overview of the accounts pending and their status i.e. Closed Won.
Scoring Categories - every Pardot account should be making use of Scoring Categories and if you’re not, head to our blog: How Pardot Scoring Categories Lead to Better Segmentation.
Connected Campaigns
Lead Source & UTM Tracking
Campaign Hierarchy
Engagement History
Pardot Content Strategy
B2B Marketing Analytics
For a detailed guide to each of these and why they’re so crucial, read this blog by MarCloud Founder Tom Ryan: A Complete Guide to Pardot Campaign Reporting & Multi-touch Attribution.
Analysing not-for-profit marketing reports in Pardot
It’s all well and good to be able to crunch the numbers and collate the data, but the real advantage lies in being able to interpret information. Report analysis is a crucial and logical step to