Dropdown menu showing multiple Einstein reports
Posted: Mon Dec 23, 2024 8:27 am
Eloqua has its own version of Einstein called Advanced Intelligence, which does have some nice features like Contact Fatigue analysis. This is a pretty important feature for any business emailing millions of data and it’s cool that you can use ‘Fatigue level’ in dynamic content within Eloqua for better engagement.
Besides email fatigue, Eloqua has Account Intelligence (scoring Accounts) and email optimisation (subject line improvement and send time optimisation).
Salesforce has been doing all of these things for a while and takes denmark mobile number it a little further with Einstein being fully baked into the system. See below.
Eloqua artificial intelligence screengrabSource: Trailhead
Eloqua’s data system lies somewhere between the elegance and simplicity of Pardot and the fully-fledged, industry-leading, relational database offered by Marketing Cloud Engage.
Like Pardot, Eloqua uses custom objects to store bespoke data that can be structurally linked to a Contact or Account. It is, on balance, more powerful than Pardot’s custom data, but is still restricted as you need to link each object to either the Account or the Contact.
Marketing Cloud allows a full relational data model to be built, so the need for clunky workarounds to facilitate complex use cases is dramatically reduced. Add to this power, the ability to create data tables on the fly and directly interact with Sales Cloud data in real time via Marketing Cloud Connect, and there is only one winner in terms of data management.
Reporting
Arguably one of the biggest components of any mass marketing tool is its ability to report on campaign performance.
Besides email fatigue, Eloqua has Account Intelligence (scoring Accounts) and email optimisation (subject line improvement and send time optimisation).
Salesforce has been doing all of these things for a while and takes denmark mobile number it a little further with Einstein being fully baked into the system. See below.
Eloqua artificial intelligence screengrabSource: Trailhead
Eloqua’s data system lies somewhere between the elegance and simplicity of Pardot and the fully-fledged, industry-leading, relational database offered by Marketing Cloud Engage.
Like Pardot, Eloqua uses custom objects to store bespoke data that can be structurally linked to a Contact or Account. It is, on balance, more powerful than Pardot’s custom data, but is still restricted as you need to link each object to either the Account or the Contact.
Marketing Cloud allows a full relational data model to be built, so the need for clunky workarounds to facilitate complex use cases is dramatically reduced. Add to this power, the ability to create data tables on the fly and directly interact with Sales Cloud data in real time via Marketing Cloud Connect, and there is only one winner in terms of data management.
Reporting
Arguably one of the biggest components of any mass marketing tool is its ability to report on campaign performance.