Transactional Email Best Practices

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Collect valuable feedback Including a feedback section in transactional emails can provide valuable insights into your customer experience. In addition to guiding future improvements and showing customers that you value their input, transactional emails are a great place to solicit important comments. Make Ordinary Messages Extraordinary In this follow-up email, Everlane provides a direct link so customers can easily view their purchase. 1 Provide links to other channels including links to your social media accounts and website so new fans know where else to find you.

While your newsletter publications kuwait phone number search should be separate from transactional emails, you can grow your list by providing recipients with a simple link to your signup form. 1 Use transactional emails for cross-selling While the primary purpose of transactional emails is to deliver important information, they can also be used as a marketing tool. Consider including dynamic email content for cross-selling or upselling. For example, in an order confirmation email, you can recommend products that complement the customer's purchase.



Keep it subtle. Remember, our goal is to enhance the customer experience and add value, not drive sales. If done correctly, this approach can increase customer engagement and revenue. 1 Prioritize mobile-friendly design With more and more people checking email on mobile devices, mobile-friendly design is no longer optional but required. Make sure your transactional emails look great and function well on all devices. This means using responsive design that automatically adjusts to screen size, whether it’s a desktop, tablet or smartphone.