Receive Emails but Don't Engage

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To do this, you should focus on encouraging them with appropriate content. Sending them special offers or discount coupons at certain times with emails with the theme of “we miss you” or “thank australia phone number list you” can make them shop again. 9. Being on Social Media In these times when social media is rapidly growing in email marketing, not investing in social media is a big mistake. Facebook, Twitter, Linkedin and Pinterest are the best areas for viral marketing.



Instead of sharing the entire e-bulletin on social media, sharing important parts of the e-bulletin can help your customers share the parts they like. The more people see your message on social media, the more traffic will flow to your website and the higher your return rates will be. 10. Ensuring Continuous Activity Although having a large email database may seem ideal, it is not a good thing if a large portion of your list consists of inactive people.

If your emails are not opened or people do not go to your website from there, you will have inefficient results by decreasing your sending rates and deliverability reputation. Why are you still spending more money by sending emails to people who do not respond to you and do not read your emails? Sometimes a reminder or a small incentive through your emails will help you to get your customers active again and make them buy again, which will help you to have an idea about whether it will affect your return rates in a good or bad way.