If you studied at university during the 2000s or early 2010s, you will know how important digital marketing is today for many - but not all - commercial strategies for products and services.
However, you are faced with a boss (departmental, area or general) who is a bit “old-fashioned” and wants you to follow the rigorous program and route of calls, telemarketing and visits to current clients.
You know, and you know very well, that you have many ideas, and they are good ones. You know that you can do huge projects and activation processes, great social media chairman email list campaigns and, above all, a magnificent plan to incentivize the entire database of clients, prospects and ex-clients. However, helping your boss or client to become convinced of email marketing and its benefits is not an easy task.
What you need to know to be convinced by email marketing
Convincing someone who already has a working style and way of thinking is not easy, it requires a lot of persuasive skills and hard work. However, one element that will always be available is convincing through hard data: everything that is irrefutable and that, in some way, gives a boss confidence to be convinced about email marketing and its use in the company's plans.
First of all, your boss must be convinced that email marketing is a more than profitable tool. A recent study by Venturebeat reveals a compelling fact : email marketing initiatives offer, on average, an incredible return on investment of 222% . We know that the vast majority are most interested in how they will get back those already invested dollars.
How to create Welcome Emails that don't go unnoticed
That same report by Venturebeat also highlights a space to analyze the differences between media; broadly speaking, this study concludes that more than a quarter (41%) of the emails received by customers are opened on smartphones and tablets . Maybe your boss brings the latest iPhone available on the market and you can catch him off guard with this data.
Another strategy - not so much a fact - that can help your client or boss to be convinced of email marketing is that they should remember that there are other great reasons why the market will accept it as a preferred tool.
In principle, the results can be measured almost immediately, and the ability to "test" offers is unlimited since custom measurement elements can be introduced, making it possible to manage campaigns in a simple way.
Does this story sound familiar? Are you in the same situation? Share.
