If the content has high EAT rates, this has a positive effect on visibility and allows you to strengthen the authority of the clinic in the eyes of visitors. At the same time, the publication of low-quality russia phone numbers materials can lead to a drop in positions and negatively affect the reputation, as well as alienate potential patients. Features of promotion of medical sites Technically, the promotion of medical sites is not much different from SEO optimization in other areas. But there are still a number of fundamental differences that you need to know about. What are the differences between medical resources? The differences are due to the specifics of the industry.
As we have already said, the main difference is the increased requirements for content. Its quality and reliability are of paramount importance, since we are talking about the health and lives of people. The authorship of the content is also of great importance. Articles, recommendations and other informational materials should be created exclusively by specialists with knowledge in the field of medicine. It is important not only to indicate the names of the authors, but also to provide information about their education, work experience and professional achievements. This is important in order to comply with the requirements of search engines, as well as to increase the trust of visitors.
In addition, all information must be based on current scientific data and clinical research results. And regularly updated, since outdated information may not only be useless, but also potentially dangerous for users. Special attention is also paid to the protection of visitors' personal data. If the resource provides the opportunity to make an appointment or online consultations, it is necessary to ensure a high level of security when processing and storing patients' personal information. And unlike commercial sites, where the main goal is often to sell goods or services, on medical resources the focus shifts to providing useful information and real help to patients.
Pricing is a Factor
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