Claiming and optimizing a Google My Business profile is the foundation of local SEO. This ensures your business appears in local search results and Google Maps. Including accurate information like your address, active phone number list, and operating hours helps customers find you easily.
Building local citations and encouraging reviews are also critical for improving rankings. For example, a neighborhood café could ask happy customers to leave reviews, boosting its credibility and visibility in search results.
Additionally, creating locally-focused content, such as blog posts about community events or partnerships, can enhance your local SEO efforts.
By investing in local SEO, small businesses can connect with their community and drive growth.
