Global Revenue Expansion Specialist

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Of course, as we mentioned, not all the details are out yet. But knowledge is power, so it’s important to learn as much as you can about the process in advance. To prepare for FLoC, check out Google’s official whitepaper that outlines testing and other important elements. Google has also stated that websites need to prepare by tagging them with the Google Ads Universal Tag , which can ensure they are included in the right cohort assignments. Additionally, since native advertising isn’t going anywhere, it might be wise to switch some of your campaigns to ones that only use this type of permissive data use.



Will FLoC be enabled on browsers other indian whatsapp number database than Chrome? It’s important to note that the FLoC program currently does not include browsers other than Google Chrome. Firefox and Safari, the two most widely used browsers in the world, have already opted out of third-party cookies. And at this point, they’ve announced that they have no initial plans to join FLoC. What does this mean for advertisers? Essentially, you’ll have to rethink your user segmentation plan across browsers. While this isn’t much different than how things work now, it’s important to keep your analytics tracking and data in mind.



What about the consumer? After all, we may be marketers first, but we still buy goods and services online. Experts suggest it might be a good idea to ditch Chrome altogether until more is known about the data security surrounding FLoC. Conclusion: FLoC as an Alternative to Third-Party Cookies In summary, Google’s goal with FLoC is to keep users’ browsing data private. It was designed to classify users into specific cohorts that include recent website data and specific interests. Privacy advocates believe this is a disaster, as it could lead to unscrupulous advertisers using their own data to gain an even more granular level of digital fingerprinting than they’ve been able to do in the past.