The best & worst crisis management plan examples
Posted: Wed Dec 18, 2024 10:43 am
This yet unsolved poisoning spree and subsequent PR crisis involving Tylenol and its parent company Johnson & Johnson happened back in 1982, but it’s still relevant today.
This was a high-stake, truly dangerous situation as it was cambodia girl whatsapp number hypothesized that the unknown killer bought Tylenol over the counter, opened the bottle and injected cyanide into the red capsules, resealed the bottles, and then put them back onto the shelves in the store.
As is only natural, once the connection between deaths and Tylenol was established, people were wary of the brand. To ensure people’s safety and avoid further public outrage and blame, Johnson & Johnson pulled all of the product from the shelves – a move that cost them millions of dollars.
Additionally, they urged the public to not take the Tylenol capsules and established a hotline for worried customers in order to address any concerns they may have.
This was a high-stake, truly dangerous situation as it was cambodia girl whatsapp number hypothesized that the unknown killer bought Tylenol over the counter, opened the bottle and injected cyanide into the red capsules, resealed the bottles, and then put them back onto the shelves in the store.
As is only natural, once the connection between deaths and Tylenol was established, people were wary of the brand. To ensure people’s safety and avoid further public outrage and blame, Johnson & Johnson pulled all of the product from the shelves – a move that cost them millions of dollars.
Additionally, they urged the public to not take the Tylenol capsules and established a hotline for worried customers in order to address any concerns they may have.