As expected, very few people were specifically looking for the opportunity to buy dried fruits in bulk. Therefore, there were few applications, although at an adequate price.
Since the Customer got what he wanted — inexpensive search requests — his trust in our competence increased. He agreed to our next offer to connect YAN.
3. Launched advertising of dried fruits and nuts in YAN
The customer approved — we set up the display of ads in usa people whatsapp number the Yandex advertising network. We partly relied on analytical data and developments that we had previously obtained while working on search campaigns. Much was done from scratch. This was a multifaceted work, within the framework of which we, for example:
set the keyword match type to broad;
set the minimum required rates;
in each group, we added at least two ads for desktop and one for mobile;
added high-quality thematic images to text and graphic ads;
we carried out a careful minus (in YAN it is important not to overdo it when limiting coverage);
set up remarketing;
launched SMART banners.
We have created media ads for different formats:
As with search advertising, we regularly improved our advertising campaigns. We conducted monitoring. These were deep, systematic checks - we compared media advertising indicators with pre-prepared checklists.
We carefully expanded the list of negative keywords. We also checked ads for the "low impressions" status.
Our employees viewed through the webvisor how users who came to the site from advertising behaved on the site. We also compared goal achievements, time spent on the site and other indicators.
Yandex Metrica showed that the goal "Download price list" worked best. Therefore, we additionally set up retargeting for users who performed this target action.
