Professionals need to review their logic, aiming before broadcasting. In recent years, the marketer has lost his 360-degree vision. A vision he had before the Internet, mobile, social networks and all this massive collection of diverse and varied data.
Data should be used as the basis for marketing strategies, content creation, and campaign development in real time. And it’s incredibly rewarding to use this data to achieve these goals. With big changes expected in digital and consumer engagement, advertisers have a great opportunity to optimize their marketing strategy and media buying with the telegram number list ability to target the right audience at a granular level. The overall goal is to drive engagement with the target audience and have more confidence in delivering direct results. It’s time for advertising agencies to harness the value of the data they collect and use it to create marketing messages that resonate with consumers.
However, staying concrete so as not to get lost in the abundance of data is not easy. The time for guesswork and rough estimates is over! Marketers can very quickly find themselves drowning in information about consumers, knowing that brands have access to volumes of data of varying quality and relevance. An overabundance of poor quality elements, analyzed by brands, can make them think that data-driven marketing is really very complicated. But how can we effectively exploit internal data, including the analysis of websites, direct emails, television, print, etc.?
To harness the value of data for marketing campaigns, it is essential to know how to collect, process and reproduce this data, all within a matter of seconds, so that this data can inform the customer. A few seconds are enough to miss an opportunity to target the customer and optimize their advertising. While many components must be organized internally, external experts are available to facilitate the implementation of the data processing function and best target the customer's needs. By combining data sets within a centralized Data Management Platform, brands can communicate with their customers as well as prospects and change their behavior during the sales cycle.
