Which features of a media monitoring tool are the most relevant for PR Risk Management?
Posted: Wed Dec 18, 2024 7:20 am
Number of mentions is the total number of mentions around a topic. Mentions over time is spanned across a time period. A growing number of mentions can indicate a growth in popularity.
Mentions over time for PR risk management
This can either be good or bad. This is where sentiment analysis comes in.
Sentiment analysis
An AI social listening tool, such as Determ, will automatically brazil whatsapp number assign a sentiment to the collected online mentions. You will see whether the talk about your brand is positive, negative, or neutral.
sentiment-dashboard
Growth in the number of mentions and prevailing negative sentiment indicates a PR risk in the making. Monitor the metrics closely to reach in time before it blow over.
Read Social Media Sentiment Analysis: A Guide
Real-time alerts
Surely, in order to stop a risk or crisis from spreading, you need to be aware of it. That’s why it is inevitably necessary to have a robust notification system.
Real time alerts for PR Risk management
Determ’s alerting allows you to receive all mentions or filtered ones.
Determ offers three types of alerts that will help you manage a PR risk:
Slack notifications: Our Marketing team loves this one. Every time there is a new mention, it reaches our Slack channel, and the whole team is up to date.
Email notifications:
In-app notifications
This is great, but the ultimate feature MVP goes to Spike Alerts.
Mentions over time for PR risk management
This can either be good or bad. This is where sentiment analysis comes in.
Sentiment analysis
An AI social listening tool, such as Determ, will automatically brazil whatsapp number assign a sentiment to the collected online mentions. You will see whether the talk about your brand is positive, negative, or neutral.
sentiment-dashboard
Growth in the number of mentions and prevailing negative sentiment indicates a PR risk in the making. Monitor the metrics closely to reach in time before it blow over.
Read Social Media Sentiment Analysis: A Guide
Real-time alerts
Surely, in order to stop a risk or crisis from spreading, you need to be aware of it. That’s why it is inevitably necessary to have a robust notification system.
Real time alerts for PR Risk management
Determ’s alerting allows you to receive all mentions or filtered ones.
Determ offers three types of alerts that will help you manage a PR risk:
Slack notifications: Our Marketing team loves this one. Every time there is a new mention, it reaches our Slack channel, and the whole team is up to date.
Email notifications:
In-app notifications
This is great, but the ultimate feature MVP goes to Spike Alerts.