they turned to social media to send a message

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they were working on solutions to this problem and were determined to make things right among their player base. By the end of 2023, they claimed to have “transformed the game through various patches and updates” on their X account. The recent resurgence in popularity of the Cyberpunk 2077 game seems to validate these claims.

PR Crisis Management Ebook
Clear Communication Protocols
Social media is, at its core, a communications brazil mobile number list forum. How you approach communications during a crisis tends to influence the outcome.



For instance, KFC faced a backlash in 2018 when they had a supply disruption that led to the temporary closure of stores. It chose to be transparent in its communications about this issue. The clarity this provided was enhanced with humor. Alongside key information, they posted an image of a KFC bucket with their initials transposed to read “FCK.” This approach kept customers informed and diffused what was becoming a difficult situation.

The success of this type of campaign wouldn’t be possible without clear communications protocols in place as part of the social media crisis plan. These should include.