Set expectations about two things: frequency and content. When a person gives you permission to communicate with them, the clock starts ticking. As soon as you receive someone’s email address, immediately send them a message thanking them and letting them know when you will be emailing again and what you will be sending them.
Maintain Permission
Permission does not last forever. To stay welcome in your subscriber’s inbox, you uk business email list need to make sure that all of your emails are interesting and timely. Highlight offers that are time sensitive, as well as provide content that is relevant to their previous interactions with your company.
Today, everyone’s inbox is cluttered. Aid your subscribers in the fight against unsolicited emails by offering them a way out. Let your list know that if they want to opt-out, it is as easy as clicking a link placed in the email that will lead them to the area where they can unsubscribe. But, don’t fret about those subscribers who opt-out! Because you have established an honest, open relationship with them through email, you have earned their trust. And trust builds customers in the long run.
It’s always better to ask for permission to email ahead of time than to ask for forgiveness for spamming later. Anytime you send an email to someone without their permission, you are sending spam. Not only does sending out unsolicited emails affect your reputation as an email sender, but it can also have hefty fines.
Avoid becoming an accidental spammer and implement an opt-in email marketing strategy. These best practices will allow you to grow and nurture your list.
