In this blog post, we will discuss the different types of online customers and how to get them to buy and gain customer loyalty .
We'll talk about customer psychology and what motivates each type of buyer so you can use these insights to increase your conversion rates.
No matter what type of customer visits your online store, you need to provide them with a shopping experience that keeps them coming back. This includes creating an online store that loads quickly, is easy to navigate, provides detailed product information, and delivers orders on time.
Now that you've got the basics covered, let's dive into the different types country email list of online customers and tips for turning your customers into loyal visitors who come back to buy more.
The eight types of online customers
The buyer
This type of customer is in a hurry and just wants to get what they need without any hassle. It's best not to fill their screens with too much information (if you're using pop-ups , for example, it's critical that relevance and contextual value are made clear from the start so this person doesn't feel like they've wasted their time reading your content).
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The goal: Get them through the checkout process as quickly as possible! Streamline your pages by grouping products into categories or use single-page checkouts to simplify the process altogether. Also, provide reviews on specific items that require more details but don’t overwhelm people who aren’t interested in these details at first glance.
Good reading: 5 pop-up best practices to boost sales on Black Friday
The tech-savvy customer who likes to research products before purchasing.
This type of customer is familiar with modern technology and uses the Internet regularly. They shop online frequently and research products thoroughly before purchasing. They are likely to shop online because they do not want to do so physically.
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The goal: Deliver content that helps this customer make a decision! Provide detailed reviews, ratings, and specifications so they can easily find the product with features that fit their needs. If you sell software, we recommend publishing blog posts on the topic, telling more about the technology behind it. For example, imagine you want to attract a person interested in acquiring an MQTT broker for an IoT project. In this case, you can publish an educational article and explain how an MQTT broker and client connection works.
If you sell products in different countries or regions, display local prices as well. This will help them narrow down their search instead of browsing through an endless list of items only to find out it's not available where they live.
The bargain hunter who loves a good deal
Bargain hunters are always looking for great deals on products, that's why online shopping sites like Amazon exist! They base their purchasing decisions on how much they can save. Bargain hunters don't want to waste time going from store to store, checking out all the options before deciding on an item, and waiting in lines to pay.
This customer enjoys looking for bargains and deals online as much as they do in physical stores comparing prices before making purchasing decisions. This type of person might even enjoy finding cheaper items than what you have listed simply because they enjoy "winning" more.
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The goal: Get them to buy your product. Bargain hunters want to get products at the lowest possible price, so highlight the discounts and deals available on your site.
Offer a discount on the item they are purchasing or combine it with other items for sale on the site, so they feel like they are getting something additional, valuable and of good value, in addition to what they had initially planned to purchase.
Provide images, videos, and descriptions of any products you may be selling that are at risk of selling out soon – this will encourage them to make a decision faster!
Bargain hunters often find themselves taking advantage of coupons during the checkout process – simply offer one more coupon and you have another happy bargain hunter who purchased from your store today.
Deal hunters love deals. If you want people to get hooked and buy from you again, ask for their email address so you can keep them informed about attractive offers on your products. But make sure you verify their email addresses to ensure that these are not disposable email addresses and that your messages reach their inbox to keep them interested in your latest deals.
The "I'm not sure what I want" client
If you plan to sell products in the “I’m not sure what I want” category, it’s essential to understand this type of customer.
They may find themselves browsing your site for hours or days without making a single purchase – they could go from product to product and never make a decision, meaning no sale for you!
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The goal: Sell to them by helping them decide. By giving them some navigation paths that lead to purchases, such as other people who bought the same product and products similar to the one they're currently looking at, these customers will be happy just to click and think about what they might buy next time.
These people don't need much help figuring out what they'd like; it's mostly about giving them an extra push in the right direction. If you can get their attention and get them to consider an offer, they might make that purchase.
If they leave without making a purchase, don't be discouraged. Encourage them to leave you their email and build a relationship with them with an email campaign.
The indecisive client with an endless list of needs
The indecisive customer will need a little help deciding what to buy. They often have a long list of requirements and will ask questions like "What is the best color?" or "What size do you recommend?"
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The goal: Sell to them by meeting all their requirements and making them feel in control. Always ask these customers lots of questions so you can recommend the best products to them, and don't forget to give them plenty of time to think about their decision!
To make them happy, it might be worth creating a wish list type section where they can save all their favourite products to view and make decisions later and offering different filters to narrow down product selections by type.
