However, there are plenty of travel agencies that are trying to brighten up the vacation of our compatriots. And given the pandemic situation, many market participants are hungry and are uk number for whatsapp putting pressure on with outright dumping. What to do? How to promote travel services more effectively? To do this, you need to turn the agency's corporate website into a point from which a potential tourist will begin his journey to distant countries or secluded corners of our Motherland!
1. Intrigue
Don't tell the whole story about what potential clients will see. There should be some intrigue. There are many ways to add it. The simplest of them is to use wording like "You will find out why the richest people in Russia wanted to visit this village at least once in their lives." The curiosity trigger generally plays a special role in creating advertising materials in the tourism business. Because it is curiosity, the desire to learn about the world that pushes people to long and expensive trips.
2. Create a beautiful picture
It is not worth saving the time that you will spend on searching for beautiful, spectacular photos of tourist sites. Many people will not read the texts at all, but will form their impressions solely on the basis of what they see. Therefore, the photos used in promotion must be of high quality, with interesting details.
So, when developing a website for the travel company Griniko , we put an inspiring landscape of Altai nature in the background:
3. Portray tourists as fearless explorers
Traveling is an opportunity to escape the confines of everyday life. There is a drive and a mystery in it. Modest accountants and pedantic office clerks here try on the role of discoverers of new worlds, fearless conquistadors. People like to see themselves as heroes, so you should create a positive and attractive image of a tourist on the site.
For example, on the website we developed for the experience service , we used the image of an attractive female traveler. If you dig into the psychology of marketing, this uses the archetype of the seeker, which is relevant to the sphere of tourism services.
