Neuromarketing is part of the development and innovation of marketing, which is constantly growing. This is because companies have found it necessary to know their customers better.
Various strategies have also been developed to achieve accurate results.
Such is the case of neuromarketing, whose objective is to know and understand the levels of attention that people show in response to different stimuli.
Neuromarketing seeks to predict consumer behavior outlook email lists and analyze the emotional impact that a promotion can generate.
Therefore, this practice arises from the need for companies to have a deep understanding of the consumer, and thus be able to perfect their marketing strategies .
Are you interested in learning more about neuromarketing? Don't worry. In this article we will tell you everything you need to know about this method.
Neuromarketing is the application of neuroscience techniques to marketing.
This approach aims to understand the levels of attention that people experience in response to various stimuli.
In this sense, neuromarketing is about explaining people's behavior, taking into account the basis of their neuronal activity.
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By using this tool, companies seek to know with certainty what stimuli people react to; positively, negatively, or simply by not paying attention.
This is in order to achieve efficiency when making decisions regarding the marketing plan.
Neuromarketing is interested in knowing and understanding people better. Therefore, it does not want to manipulate their minds and interests .
This is used as a tool. It is found within marketing so that the created strategy guides us to the right path; until we achieve the sale.
When we talk about neuromarketing we cannot fail to mention some definitions from specialists in the area.
Those who determine it in the following way:
It is the marketing predictability model anchored in neuroscience . Specifically, neuromarketing is the science of human decision making .
This is how Salesbrain's Chief Neuromarketing Officer, Patrick Renvoise, explains it.
