Projects have always been created in the office using a business plan, funding was requested and the product was launched on the market.
The Lean Startup system redesigns all of this to make it more efficient, thereby reducing the risk when launching an innovative project.
There is no doubt that this is a model that can help many companies to improve.
That is why today we want to tell you in detail what this methodology consists of, and how to carry it out.
What is the Lean Startup method?
Unlike the traditional startup model, the Lean Startup model completely redesigns the process to make it more efficient and eliminate any risk that could lead to the failure of the initiative.
But let's take it step by step: the Lean Startup method is a philosophy and a system that transforms projects into business realities with the client's needs and experiences as its central axis.
Turn your business idea into a product by following customer feedback.
Its main characteristics are the reduction of processes and actions that, in many cases, lead to nothing, which is one of the main objectives of entrepreneurs and businessmen.
Therefore, in order to modify the initial idea to the final product, what is sought is to create or develop the product based on what the client himself demands.
And this is what Lean Startup is based on.
What is the origin of the Lean Startup method?
This method is closely linked to Eric Ries ’ work “The Lean Startup Method”.
This philosophy was carried out by the Toyota company and is based on the Japanese philosophy that is applied in the production processes of industries in Japan.
It focuses on the idea of eliminating superfluous activities that do not add any value.
This makes it a philosophy of constant improvement based on observation, experimentation and validation of products and services.
Ries was also influenced by the Customer Development methodology embedded in the work of his mentor, Steve Blank. This method focuses on getting to know the customer in depth to determine their desires and needs in order to ensure the success of a product.
In its early days, the Lean Startup method was applied in technology companies. But today, thanks to the success it had in these companies, it has expanded to all types of sectors and businesses . In these sectors, efforts are made to eliminate those resources within the production process that do not provide any advantage, such as overproduction, waiting time, transportation, excess processes, product defects, inventory, unnecessary movements and elimination of non-creative elements.
above, production time and cost are reduced . In other words, the india whatsapp number data company becomes more agile.
What is the Lean Startup method for?
This method helps us manage and build a business or product startup through experimentation , testing, and iteration of launches. This is done by evaluating test results or consumer opinions.
It is ideal for creating a product or service tailored to the client.
When a company needs to launch a product quickly, but with prospects of success, the Lean Startup method allows these objectives to be achieved quickly .
All efforts are usually concentrated on the product features that provide the most value and approval from consumers throughout its development cycle.
Therefore, the method seeks to get rid of all costly practices in the initial stages of the company, and this guarantees greater success in the long term.
How to apply the Lean Startup method?
Using this method effectively involves three important steps . It should be noted that these phases do not have a defined beginning or end, but rather are a cycle that repeats continuously.
We refer to the processes of creating, measuring and learning .
In other words, first create a product, then measure the results, and finally learn from the process to start again from scratch.
Have an idea
The first thing you need to start any project is to have a good idea of a product, service or company.
It is that idea that will solve the client's problems and satisfy their needs.
reate the minimum viable product (MVP)
The MVP or Minimum Viable Product is the first “prototype” that is created when we want to launch a startup.
It is characterized by being incomplete, although it has basic functionalities to present it to clients and for them to test it.
That is why it is called “minimum viable” and it will be the first step to buying whether a customer will like your product or not .
The sooner a product is launched on the market, the sooner it can check user responses. The MVP gathers all the information and visualizes which points can be improved.
In the field of digital marketing and web design, it is often said that if you have an idea and want to test it on the Internet beforehand to see how your target audience responds, the first thing to do is to start this way.
That is to say:
