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Conversion Tracking: Tracking conversions is essential for measuring campaign success. Specialists set up conversion tracking to monitor actions such as purchases, form submissions, or calls generated from ads.
A/B Testing: Testing different ad variations helps optimize performance. Specialists conduct A/B tests on ad copy, headlines, images, and landing pages to identify what resonates best with the target audience.
Remarketing: Retargeting users who have previously interacted with the website is a powerful strategy. Specialists create remarketing campaigns to re-engage past visitors and encourage them to convert.
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