But there’s no reason you couldn’t do this earlier.
Last year, 56% of shoppers reported starting their holiday shopping in October, earlier than ever. They’re deliberately searching for value and ensuring product availability by starting long before Black Friday rolls around.
Brands are responding in kind. Last year, Zara Home opened its Christmas market in early November:
(Image Source)
And World Market, eager beavers that they are, released their early holiday launch line back in August:
World Market early holiday launch
(Image Source)
3. Set measurable campaign goals and objectives
What do you want to accomplish with your holiday campaign?
Increase sales of existing items? Promote a new product line? Expand reach and brand awareness to new followers? Nurture and strengthen current customer relationships? Outreach and advocacy for a cause?
How long do you want your campaign to run? Thanksgiving through Cyber Monday? Thanksgiving through Christmas? A few weeks in between? All of November and December?
What does success look like for you? What metrics will you focus on?
