The ad history is displayed on the Competitor Analysis db center uk page in the corresponding section. check contextual advertising Semrush Open the section "Domain Analytics - Paid Search Analysis", enter the competitor's domain in the search bar and go to the "Advertisement History" tab. Select any month for which you are interested in contextual advertising analytics and you will see detailed information. how to check contextual advertising SpyFu Go to the Ad History page. The service will display all advertisements for the year for each keyword. 4. Completeness of advertising texts Also, checking contextual advertising includes an assessment of the completeness and quality of ads to understand how yours can be better. First of all, check: how informative is the ad written, does it contain a keyword, a description of the benefits, a call to action; whether competitors use unique advertising texts for different groups of keywords or similar ads without targeting; Do the ads contain vivid images, emotional wording, or are they dry texts? how attractive and interesting the headlines are to click on them; whether the content of the advertisement corresponds to the stated title.
By analyzing your competitors' ads, you can understand their weaknesses and create your own, more attractive to the target audience. This will help you stand out from your competitors and increase the effectiveness of your advertising campaigns. Do not neglect creative analysis - this is an important component of success in contextual advertising. This can be done using two services. Serpstat Enter the competitor's domain in the Serpstat search bar and select the section "Site Analysis - Domain Analysis - PPC Analysis - Key Phrases". Special icons will show you if there are additional blocks: contextual advertising competitor analysis SpyFu Go to the PPC Research tool and go to the Ad History page - there you will see screenshots of Google results with the ads you need.
