I am skeptical about whether automatic bidding is really a good idea, so I am running manual bidding.
I want to implement automated bidding, but am unable to do so due to various constraints.
This article is recommended for advertisers and managers who have the concerns mentioned above.
This time , we will introduce a case where a certain clinic's account switched from manual bidding to automatic bidding and saw an increase in the number of offline visits . The key message we want to convey here is that "even in situations where offline conversions cannot be used as learning material, switching from manual bidding to automatic bidding can sometimes lead to an increase in offline conversions . "
>>Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
Case study: Increase in number of visits to hospitals through automated bidding
What is automated bidding?
Case details
1. Overview of this case
2. Issues before implementing the policy
3. Hypothesis for the problem
4. Details of the measures implemented
5. Results after the implementation of the policy
6. Insights gained from cases
summary
Case study: Increase in number of visits to hospitals through automated bidding
This time, we will look at a case where a certain clinic client introduced automatic bidding operations without using the number of new patients visiting the clinic (offline conversions) as learning material for machine learning, and as a result, not only did they see a large increase in web conversions but also in the number of new patients visiting the clinic.
Should automated bidding be implemented even in situations where offline conversion information cannot be learned?
What kind of account configuration and operational adjustments should be made to optimize automated bidding?
We are considering questions such as:
Our goal is to increase the number of customers visiting our stores.
I am using manual bidding and am not sure whether to use automated bidding.
Due to security and implementation issues, offline conversion phone number database uk data cannot be used as learning material, but we would like to utilize automated bidding
I think this is a particularly useful case.
What is automated bidding?
Before diving into the details of this case study, let's first explain the concept of automated bidding, which is important for understanding this case study.
(Note: In order to understand the concept of automated bidding, it will be easier to understand if you understand how machine learning works in ad operations. Please also refer to this article, which explains how machine learning works within ad accounts.)
The basics of machine learning that you need to understand when managing your ads
In programmatic advertising, where automation is becoming more commonplace, it is common knowledge for those who manage ads that machine learning is used in the backend of ad accounts. However, ad...
"Automatic bidding" in programmatic advertising is a system that uses machine learning technology to automatically determine the optimal bid amount when displaying an ad.
With automated bidding, the system will adjust your bids in real time based on your preset goals and budget.
This allows advertisers to maximize the effectiveness of their advertising without having to worry about market fluctuations or complex data analysis.
