Ready to incorporate SMS marketing as part of your marketing strategy?
Getting started is simple if you plan your first steps carefully. Here’s how to do it right:
You don’t have to start using all the different types of text message campaigns immediately. Instead, think about where SMS marketing could make the biggest impact.
If you’re having trouble promoting special events and sales through email marketing, perhaps you should start there. Or, if you feel that you need more customer feedback, sending out SMS surveys could be a good place to begin.
2. Define your success metrics
As with any project, it’s important netherland whatsapp number to set goals for your text message campaigns so you can track your progress.
These goals are most effective if they’re specific: define exactly how much you want to increase customer satisfaction or set the exact number of customers you’d like to join your SMS list.
By having clear goals, you’ll make it easy for your team to stay on target and continue to improve your SMS marketing strategy.
3. Decide on engagement channels and plan your engagement strategy
Text messaging is the most universal form of messaging. While it may be the “baseline,” your strategy really depends on your audience. Some demographics might prefer to be contacted via Facebook Messenger instead of SMS.
When we tested SMS vs. Facebook Messenger in the US, over 80% of customers preferred texting. However, your customer base might be different, so it’s important to conduct your own version of this research.
