Impressions This is the number of times your ad germany whatsapp number list was shown to people. Impressions also include both organic and paid traffic. But it is important to consider that a large number of them does not mean that the advertising campaign is successful. Impressions must be targeted . That is, your ads must be seen by the interested target audience. Frequency This is the average number of times an ad is shown to a single user. For example, if your campaign has 10,000 impressions and was shown to 5,000 unique users, then the frequency is 2. Clicks This is the number of times people click on your ad. It could lead to your website, Facebook page, or app.
A high number of clicks at least indicates that your ad is engaging your audience. But relying on this metric alone is not entirely accurate. What matters is the target actions, not just clicks. CTR (Click-through rate) This is the ratio between the number of clicks on your ad and the number of impressions. For example, if your advertising campaign has 1000 impressions and 50 clicks, then the CTR is 5%. The higher this figure, the better. It depends on many factors, such as competition in the niche, the selected target audience, the type of ad, and so on. In highly competitive niches, 2% is considered quite good CTR. In medium-competitive niches - 3-4%.
