With ever-changing user preferences, it's vital to update your creative assets so your ads don't become stale with your target audience.
Ensuring long-term success heavily depends on how successfully you're able to track performance metrics to determine exactly where improvements are needed. This means keeping a constant watch over clicks, transactions, bounces, and other stats to fully understand what failed and why, then adjusting tactics in the next test-and-measure cycle.
When you don't monitor progress, you're more likely business & consumer mobile numbers database to waste money. Plus, it becomes almost impossible to take advantage of future opportunities.
Overlooking Mobile
More people today are searching on their phones than ever before. Marketers need to optimize content specifically for mobile devices since smartphones can interact differently with visual elements on a page compared to desktops or tablets.
Additionally, make sure to test how your ads appear on mobile so you don't run ads that have a too-small logo, illegible copy, etc.
Evolve Your PPC to Improve Results
PPC advertising is a powerful digital marketing tool, but it’s not enough to just launch a campaign and wait for the results. Campaigns must be actively managed and tracked to maximize the return on your investment. By avoiding these PPC mistakes in 2023 and beyond, you'll be able to get a bigger bang for your buck!
Jump on a free discovery call with Sales & Marketing Technologies to discuss PPC opportunities that can help you generate more business.
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