Identify your competitors
This is the first and most important step to ensure base de datos de numeros telefonicos that you’re on the right path in your competitive analysis. You have to choose the most suitable competitors for the analysis to be beneficial to your business. There are direct and indirect competitors you should consider.
Direct competitors: They offer similar products or services to what you offer.
Indirect competitors: They offer a substitute for the products or services you offer.
Make a list of ten companies that customers count as alternatives for your business. Analyze each of them to know which is closest to being your competitor. Find out the kind of businesses they cater for, the niche of most of their customers, their preferred demographics and what digital platform they thrive in.
Read Competitive Benchmarking: Definition and Best Practices
Once you’ve done that, identify the competitors that are getting the kind of results you want to achieve. Find out their annual revenue report, customer reviews, market position and level of brand awareness.
Decide on which companies are perfect for your analysis using the information you’ve garnered.
