Once that’s sorted out, organize the factors into a 2×2 table based on their positive or negative impact.
Then, analyze the implications of each factor and develop strategies to leverage your strengths, overcome your weaknesses, exploit your opportunities, and neutralize or avoid your threats.
HubSpot gives a great example of a restaurant’s SWOT analysis:
Restaurant SWOT analysis
Image via HubSpot
Bear in mind that this free competitor analysis banco de dados numero de telefone template is not just for analyzing your business and discovering your competitive edge. It can also be used to assess your competitor’s strategy and prospects.
6. 7Ps Marketing Model
The 7Ps is a free competitor analysis template for small businesses that refers to the seven elements of the marketing mix.
against those of your competitors should highlight what you need to do to get ahead of the curve. The information used for the analysis is obtained from various sources such as company websites and annual reports, customer feedback, reviews, social media monitoring, industry reports and publications.
There’s no limit to what you can focus on for your competitive analysis. From business tools to marketing strategies and product features, you can choose to analyze different business aspects at certain points of the year.
