A 2021 study by Zaguanfound such gamification. Increases bulk sms usa motivation and adoption of personal finance management applications2. Improved retention, making the experience more enjoyable. Experiences that keep customers coming back3 improve financial literacy by enabling the learning of complex financial concepts. Fun and accessible4. Increased customer satisfaction, s

ense of accomplishment and management rewards. The potential impact on bank profits is that gamification strategies can have significant consequences.Higher customer acquisitionb increases cross-selling opportunitiesc
Higher customer acquisition ratesb increased cross-selling opportunitiesc improved brand loyalty and advocacy and gamification strategies in the banking sector. For example, monobank,