As for SMM (Social Media Marketing) and content marketing, focusing on leads is harmful for them. Their principle is a dialogue with the target audience, the main goal is to gain consumer trust, which is difficult to measure in numbers.
Marketers with a focus on lead generation italy whatsapp number list often put pressure on readers to make them buy a product. but short-lived - after a sharp increase in leads, the audience of clients burns out. Trust in the company decreases, and so does trade.
Only in targeting does such a tool give a 100% return, and in other methods it works partially. The reason for this is the same bad design and ill-conceived usability of the online platform, where people do not want to buy. And the marketer is not to blame here. In addition, the role of KPI leads plays in media advertising, context and email marketing.
Key performance indicators:
Online applications (the buyer creates an order). Yandex.Metrica or the CRM system (statistics) are used to calculate the parameter.
The number of calls is determined by call tracking.
The number of requests via email and messengers is calculated manually or via CRM.
Repeat orders (number of requests from regular customers). Quite an important indicator of the target audience's loyalty to the company. Determined by CRM.
For income
It often happens like this: the customer invests 100 rubles in promotion and at the end of the month hopes for a profit of 150 rubles. He thinks that this is how the normal KPI system of any marketer who has received payment for services works.
But for a specialist, this is the riskiest scheme. In addition to a website with an unknown design quality, the company's sales department is involved. It is not a fact that they are all cool salespeople who provide excellent advice to clients and lead them to purchase, rather than scaring away visitors. If in doubt, do not agree to cooperate with this brand.
Focusing on money is justified in simple transactions. For example, in online trading, when decisions are made instantly and the buyer does not need the services of sales managers. He puts the goods in his basket and makes the payment.
