You shouldn't invest in content and promote it to people who don't need your product

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Filling the site taking into account the interests of the target audience To find your target audience, you need to do the following: Create a profile of your ideal client. Identify the characteristics of your consumer group – where they live, what they do, why they need your product. Also think about their appearance on social networks. Survey your existing audience. You can talk to those who are already loyal to the brand, are active buyers or readers of content. This makes it easier to figure out what the appropriate target audience should be. Evaluation of data from social networks It is easy to find information about your potential audience without advertising tools. Social networks have everything you need to start with – your base.

Based on this, you need to collect information about activists, find out their characteristics and apply all these features to your audience. Choosing the Right Platform Which network to promote italian whatsapp number determine yourself, taking into account the goals and characteristics of the business. Maintaining costly accounts that do not provide conversion (more applications from the site) is at least unreasonable. Think about who your target audience is and what platforms they gather on.



That's where you need to deploy your activity. It is necessary to take into account that each social network has its own specifics of both the form of presentation and content, and the audience is different. Accordingly, subscribers want to see content that is relevant to the platform. What will be effective in terms of conversion: Twitter – news, gifs, blogs. "VKontakte" - useful selections, business offers, life hacks. Pinterest – pictures, infographics. By choosing the right type of content for your brand, your posts will work to increase conversion. Strong Value Proposition A unique VP is a message that lists the reasons why customers choose the brand's products. It reflects the clear benefits that a person will receive after purchasing. In other words, the Value Proposition motivates people to buy what the seller offers. Thanks to this, conversion increases, new leads and subscribers appear on social networks, who can later order a product or service. The value proposition has key properties.