How to Reduce Bounce Rate?

[[email protected]]

Unfortunately, that all-important exit click is often missing from the equation. Have you ever spent several minutes reading a page before closing the tab (or browser)? Google Analytics was missing the crucial exit click during that session so it couldn’t accurately measure the time spent on the page. In this example, it doesn’t matter if a user clicked on a page, read every last word of an 8,000-word blog post, and were completely satisfied — if they closed the tab without clicking exit, that session was a bounce. The same goes for sessions where a user opens a link in another tab and then leaves the original tab open before eventually closing their browser.

As a result of this inherent flaw, many marketers czech republic phone number library are moving away from relying on bounce rate as a metric and instead focusing on so-called “attention metrics” like dwell time and scroll depth. Bounce rate (and time on page) is very difficult to measure accurately, but it’s still crucial to keep your bounce rates low.

Continue reading to reach the other titles of our article series! Next articles:



Ways to Reduce Bounce Rate on E-Commerce Sites

How to Reduce Bounce Rate?
How-to-Reduce-Bounce-Rate
Digital Marketing
1. Optimize Page Loading Time
Many marketers assume that if bounce rates are high, the problem must be with the content of the page – in fact, there can be serious problems before a user even has a chance to read a page.