In December, Google launched a helpful content update . In parallel, a few days later, it released another one dedicated to spam links . Both implementations were supposed to be completed within the month, but in reality the release dragged on until late January.
The updates have brought about changes within the SERPs , which are still stabilizing according to the algorithm update. At the moment it is still early to understand how much the updates have actually impacted the positioning, but all the websites that have quality content within them, and continue to produce it, have nothing to fear.
Twitter has announced the release of a new advertising option benefits of sms marketing called Search Keyword ADS , which will allow businesses to promote sponsored tweets in search results . This means advertisers will now be able to pay to have their tweets appear for specific keywords.
twitter keyword ads
Source: Twitter Business
The feature is similar to promoted tweets in timeline, with the added benefit of appearing in search results, allowing advertisers to reach a wider audience .
The release of Search Keyword ADS coincides with a very dark moment for Twitter. Reuters estimated that, in the month of December alone, advertising investments on the platform fell by 71% .
TikTok is launching a beta version of the TikTok Talent Manager Portal , an update to the Creator Marketplace that will allow creators to find new companies to collaborate with. There’s no word yet on exactly how it will work, but it’s speculated that the Talent Manager Portal will be free and open to anyone who uses the Creator Marketplace.
The TikTok Talent Manager Portal will allow creators and companies to manage many aspects: from the first contact to the various salary and contractual elements. At the moment, however, the company has not released statements regarding the timing of the official release of this new and highly anticipated feature.
TikTok 's new tool will allow companies, managers and agents to check the status of campaigns, as well as their performance , so as to evaluate their actual ROI.
Goodbye Google Optimize
Google has announced that Google Optimize and Optimize 360 will no longer be available after September 30. The two tools were launched about 5 years ago to help companies test and optimize the user experience of websites, landing pages and other online properties.
Of course, this news can leave a little disconcerted. However, Google has stated that it will work to
