From there, you can use email marketing statistics to drive future initiatives and better define what it means to be successful in the marketplace.
To help you do that, we’ve pulled insights from nearly 10,000 Benchmark Email users with email marketing statistics from across a new zealand business fax list variety of industries to see how their email marketing campaigns are performing, and then broken it down by key factors so you can see how you stack up.
Here's how to use that data and some quick tips on what to do if you fall short.
How to understand the data
Our email marketing benchmark report looked at some crucial metrics to help you see how you stand, including open rates, bounce rates, and click-through rates. From there, we broke it down by industry and region to help you better contextualize performance.
Metrics can vary greatly depending on where you are and what type of product or service you sell. For example, consider how click-through rates compare for an industry like K-12 schools (5.55%) to manufacturing, logistics, and engineering (1.25%). If you’re in the latter industry, a 3% click-through rate would be well above average, while if you’re in the former, it’s clearly cause for concern.
