In this article, we'll cover the basics, from how to build a subscriber list to the different types of emails you can automate. Take note!
Why e-commerce companies should use automated email marketing
Although it austria business fax list may surprise you, customers prefer receiving emails over any other type of communication. In fact, according to a study conducted by Marketing Sherpa , 72% of American adults prefer communicating with a company via email compared to social media, text messages, or phone calls.
These are the main advantages of email automation:
You can send personalized emails and use list segmentation
You can develop strong customer relationships at the best time
Automated workflows save you time
It is an easy-to-use channel and increases interaction with users.
It's great for developing a relationship of trust between your current and potential customers.
There is a lot of flexibility and versatility when it comes to conversion strategies.
How to get started with automated email marketing in ecommerce
Developing an automated email marketing process in ecommerce takes time and energy. But by following a few simple steps, you can start sending emails that convert your leads into customers and help you create long-lasting relationships with them.
1. Create your email list
Many people still don't know how to build an email subscriber list properly. If you're one of them, this simple guide can help.
In fact, there are many ways to get users to give you their email addresses. For example, if they have already made an online purchase from you, you need to collect their email to keep them informed about the status of their order.
