If you want to promote your personal brand or your project, positioning it in the minds of your clients in a positive way, you must communicate with them through an email that provides a professional image.
You've probably received emails that make you suspicious, from those that promise to make you rich by clicking on a link to those that inform you that you are the lucky heir of a character who lived in a kingdom far, far away and whose only relative is you.
It sounds a bit ridiculous when you read it, but it's true: the Internet offers a world of possibilities, but it's also a place that has become a field of action for scammers and undesirable people who only want to take advantage of those who work honestly and responsibly. Don't let them confuse you with one of them .
It's common to use free email accounts like Gmail or Outlook to send information to clients, both your own and potential clients, but you should avoid generic accounts because people receive too many spam emails and most of them (if not all) are from free emails, so people no longer trust them.
So, if you are still using the account that was given to you trinidad and tobago business email list when you signed up for a search engine service, social network, software or other, we strongly recommend that you get a personalized email with your own domain and leave the free one for sharing things of a personal nature.
Reliable mail, mail with my name
A personal email address (commonly known as “personalized email”) is an email account that you can use like any other email account you are familiar with to send and receive information over the Internet.
The difference is that email with your own domain is reserved only for people you authorize to use it, and you pay for it to ensure that no one will misuse the name of your brand, product or service . For example, with your domain you can create accounts for yourself and your collaborators such as “[email protected]”, “[email protected]”, “[email protected]” or “[email protected]”.
Plus, you'll have peace of mind knowing that anyone who receives emails from your domain will know that it's not spam or any other cyber threat .
With what we mentioned above, it is easy to detect what the advantages of having your own email are, but if you are still not convinced, let's review what they are:
A generic email address can make your business look less professional than you think. By sending your messages with these emails, you can give the impression that you are not that tech-savvy. So, if your email has your personal or brand name, you generate credibility among your clients and also among those you want to become your clients.
Email addresses with numbers also reduce credibility. Because they are free, generic email addresses are not always available in the way you want them, so it is common to have to add numbers. On the other hand, an email without numbers that inspires the credibility of the recipient is much more likely to be opened .
The information you send is protected because the email uses the server of your hosting or the place where you store your website*, therefore, the security and protection criteria you contracted also apply to the communications you make through your own email.
*It should be noted that this is true, as long as you contract your professional email with the same company that provides your web storage, which is very convenient because you will save time, money and effort by concentrating everything involving your website with the same provider.
Related: 5 tips for hiring the best email provider
And by the way, how can you get an email with your name on it?
If you do not yet have a domain or have not contracted web hosting, then the steps to follow would be:
Buy your domain name . Search online for the company that offers the largest variety of domain names and follow the instructions on their website. At GoDaddy, for example, we have a domain search engine that offers multiple pricing options and extensions for the name you want to have on your email account.
Enter the domain you want to search for here
LOOK FOR
When purchasing your domain, we recommend that you look for a simple name that is your own (ideally your name or that of your already established brand), that has a clear objective (such as the example of [email protected]) and preferably that does not have anything personal that could compromise the professionalism of your communication (for example, nicknames, numbers and complex symbols such as &, %, $, etc.).
After you've purchased your domain, go ahead and hire a professional email service , creating and configuring the email accounts you need. Here's an example of how to do it on GoDaddy: