If you've visited sites like Buzzfeed, you've probably noticed how they use quizzes and surveys to increase engagement . This has everything to do with what we'll be discussing in this article.
Now, while your business may not be able to attract as much attention with pop culture quizzes, there are several ways you can use interactivity to make your customer’s buying journey more engaging and secure better leads .
We will look at how interactive content for B2B can cabo verde email list 235 contact leads be beneficial for businesses. In this post, you will discover:
What are the benefits of interactive content?
What are the main types of interactive content?
How do companies use interactive content in their strategies?
What are the benefits of interactive content?
The fact that sites like Buzzfeed can use interactive content to drive engagement says a lot about their audience, but very little about what interactive marketing can do for your business.
After all, Buzzfeed's platform is very different from the one your company probably uses.
However, as we will explain below, organizations can achieve their goals by using different types of content in their strategies. In fact, interactive content can outperform more traditional marketing efforts .
We can mention at least three benefits of interactive marketing in the B2B segment :
Companies that use it have higher engagement rates;
Companies that invest in this learn more about their customers;
Users are more loyal to brands that offer excellent interactive content.
Now you'll understand how each of these benefits can be achieved with B2B interactive content.
Increase engagement
The very nature of interactive content drives engagement. After all, to fully discover a piece of material, users must select a path to follow, which ensures that most of them will see it through to the end .
This is a feature of interactive content for B2B, which makes it work very well for presenting an idea.
Get more data
With all these interactions, users leave more data for your company . This allows you to know what they prefer to buy, what they look for in products or how they intend to use them.
People are constantly telling your company what they plan to do with the solution you provide. During these interactions, they feel more comfortable talking about themselves, which helps improve your buyer persona mapping .
Building a relationship
If your content looks like it could be found on any website, that’s because it probably could. As a result, marketers began using interactive content to develop more personalized digital marketing experiences .
This helps customers see themselves as unique to you and therefore want to learn more about your brand.
rock content magazine experience and engagement
What are the main types of interactive content?
As you can imagine, there are many types of interactive content that you can integrate into your strategy. Below you can see what each one would do for you.
