What if you suddenly started to see the whole world in the same way as you see your market? Without borders for branding , your brand could be known by people from several different countries and cultures. Do you like the idea? Then you should learn about global branding.
Don't think that it's just a matter of arriving in a new country and planting your brand's flag. It's like the cowboy stranger in the western movies: you attract the attention of the locals, but they all look at you suspiciously. So, you have to prove yourself to be welcome.
In the case of global companies , they must show their burkina faso email list 117565 contact leads value and adapt to each region in which they want to operate, without losing their identity or their values. It seems complicated, right? But there is nothing that good international branding management cannot solve.
In this article, you will learn all the secrets about this fascinating topic. Keep reading!
What is global branding?
Global branding is the management of a brand in different regions of the world , with the aim of increasing its strength and recognition in the markets in which it operates. This strategy can also be called global branding or international branding.
Global branding involves planning how the brand wants to be seen around the world and how it will position itself in each market to generate this perception at the points of contact with the consumer ( price, product, place and promotion ).
Local branding is already a challenge. It is difficult for our brand to be remembered and recognized by consumers in our own city or country. Imagine doing this in several different places, each with its own culture , demands, rules and organizational logic.
It was globalisation, starting in the 1980s, that allowed brands to cross borders. Until then, only giants could do that.
But reduced transport costs and new means of communication (did someone say Internet?) have accentuated integration between countries and facilitated the expansion of brands of all sizes.
Despite having affected local cultures, globalization has not been able to standardize customs, cultures and rules.
Therefore, brands faced the challenge of conquering markets in different regions without giving up their particularities, since the opposite would be a path to failure.
It is not enough to push our products in another country , it is also necessary to build brand perception and present our value proposition to our new consumers .
That is where the importance of a global strategy lies. Rather than creating a website or making deliveries in several countries, global branding consists of guiding which elements of the brand should be preserved globally and which should be adapted to each region.
