Knowing how to write compelling, persuasive, conversion-focused emails allows you to engage your audience and direct customers toward purchasing for the first, second, or even twentieth time.
When done right, email can be one of the most effective marketing channels for your brand. That's because:
Almost everyone uses email.
In 2018, Statista reported that the number of email users worldwide was approximately 3.8 billion. And they do so relatively frequently. A survey by Campaign Monitor confirmed that half of the people surveyed in the United States check their personal email account more than 10 times a day.
Email marketing has a high return on investment (ROI)
An Emma Marketing report found that 59% of marketers say email is their primary source of ROI, and a DMA report showed that email has an average ROI of $38 for every $1 spent.
It is an affordable medium
Compared to other marketing and advertising methods, email marketing is relatively inexpensive. Depending on the size of your mailing list and the number of emails you send, the service can be free or can cost hundreds of euros per month if you have a very large mailing list.
So, if you're not using email marketing yet, now is the time to start. And if you're on that path, we've created the perfect guide for you.
How to Write a Marketing Campaign Email
In this short guide you will learn how to write an email that drives people to action. In this guide, you will find:
How to approach your email writing strategy within your campaign.
Define your email campaign objective.
Know your target audience.
Define the format of your email.
Bet on customization.
Configure your reports.
How to write an email that stands out.
Choose a powerful hook.
Make a diagram.
Write a good headline.
Add a clear call to action
Pretend you are writing to a person
Write the subject of your email.
Don't be in a hurry.
Email marketing writing tips: what to avoid in your copy.
Start writing your email (and getting results) today
Let's get started!
How to approach your email writing strategy within your campaign
Good email marketing isn't just about writing the copy for each email. It's also about creating a strategy behind each email you send.
Before you start writing, outline a strategy to help you get the most out of your efforts.
Here are five factors you should consider.
1. Define the objective of your campaign
Like all good marketing strategies, your email content plan saint lucia business email list should start with defining a goal. Every email, whether an autoresponder or newsletter, should be written to meet a specific, measurable objective that brings you closer to your business goals.
For example, let's say your business wants to achieve any of the following milestones:
Double your gluten-free cookie sales this year
Book 20 new photo sessions
Surpassing last year's attendance at your annual conference
Raise 75,000 euros in your charity auction
[Insert your main objective here]
What email marketing goals can support these overall business goals?
For example, you could set a KPI around how many readers:
They click on your gluten-free cookie product pages
Come to the portrait section of your photography website
They share your appointment booking email on social media
They click on a blog post about a child who will benefit from your charity event
[Insert your own goal for your email marketing campaign here]
All of these things make your readers think about what you can offer them.
Set a goal for each email.
Keep experimenting and measuring what works best for your specific audience.
2. Know your target audience
For your email content to be effective, it must resonate with readers by speaking directly to their perspectives, needs, and desires. And the only way you can write such an email is by knowing your audience inside and out.
The second step to learning how to write a marketing email is to know your audience.
Different contacts will need different types of emails (think customers vs. prospects), so it's important to outline exactly who you're targeting by asking these questions:
What stage of the marketing funnel are they in?
What problems and needs do they have?
How do they talk about these problems and needs?
What are their demographic and psychographic details?
Email writing
Before you write an email, answer these questions (and more) to create a prototype of the person you'll be emailing.
PRO Tip: As your database grows, also consider how you can divide your audience into smaller segments based on characteristics like location, purchasing habits, or which pages they've visited on your website. This way, you can start sending emails targeted only to certain segments of your database in the future.
3. Decide on the format of your email
Once you know your goals and your audience, decide what type of email will work best for your campaign.
Newsletter : A series of emails delivered on a regular basis (usually monthly, weekly, etc.) and typically styled with columns and audio-visual media.
