Email marketing is an indisputable commercial strategy.
Having a good distribution list to whom we can directly address is the luxembourg phone number data most powerful asset of any business and that is why you should take care of it from the beginning.
The success of any campaign will depend on the quality of your distribution list and for that reason, you must know all the rules that regulate commercial communications by electronic means.
Sending spam may be considered a serious violation.
With fines of up to 150,000 EUR, with higher penalties if commercial communications are sent in bulk to different recipients and/or repeatedly (article 38.4.d of the LSSI). If there is also a violation of personal data, the GDPR provides for additional fines of up to 600,000 EUR.
1 The rules to take into account in a legal e-mail marketing campaign
2 Rules for legal email marketing
2.1 ► The first rule for legal email marketing is to notify the Spanish Data Protection Agency of the existence of this file.
2.2 ► The second rule for legal email marketing is information
2.3 ► The third rule for legal email marketing is consent
2.4 ► The fourth rule for legal email marketing is the right to object to further communications
3 How to obtain data for a legal e-mail marketing campaign
3.1 Other sources of legal data collection for e-mail marketing campaigns
4 Unwanted electronic communications: a recurring reason for sanctions
The rules to take into account in a legal e-mail marketing campaign
You cannot manage a subscription list or run an email marketing campaign if you do not know the legal rules that regulate them, which are basically two:
The LOPD (organic law on data protection): The LOPD protects personal data, that is, it only affects the processing of data of natural persons and regulates the rights and obligations regarding this information.
The LSSI (Law on the Information Society and Electronic Commerce): The LSSI does not distinguish between natural persons and legal persons, it regulates all communications that you make electronically, whether with individuals or companies.
But many companies and professionals are unaware of these rules that make email marketing legal, or simply do not comply with them, and this neglect can be the worst strategic error you can make.
Think about any of these 3 situations:
1#. Have you ever thought about purchasing a database for your marketing campaigns?
2#. Have you ever thought about collecting contact emails from other websites or the Internet to carry out an email marketing campaign?
3#. Do you include everyone who contacts you, gives you their card, and who you see at the bar on your subscription list?
If you have answered yes to any of the 3 situations, it means that you know nothing about the LOPD and the LSSI, but you know even less about effective e-mail marketing.
It is important to keep in mind that thanks to the LOPD and the LSSI, our inbox is not filled with messages from people or companies that we do not know at all.
Both regulations, among other things, aim to prevent users from being overexposed to SPAM and misleading advertising. If they did not exist, almost all of our working day would be spent deleting spam.
