“What’s this?” people think, and often can’t resist clicking on the email or direct message.
Focus on the subject line. Ideally, it should be between six and 10 words long to attract attention. Be a little cautious about using emojis, though. According to research by user experience consulting experts Nielsen Norman, using emojis in email headers induces negative sentiment. That might be the opposite of what you’d expect, so be careful there.
Apart from that, the possibilities here and in the main body text really are only limited by your imagination. One trick to try is messing with the expected format of cold approaches. Drop greetings and “I hope this email finds you well” starter sentences. Mess around with capitalization and grammar. Maybe even simply miss out your CTA altogether.
Those happy to throw caution to the wind could try sending an email that is just an image with the word “thoughts?” appended. It’s a high-risk strategy, but if you’re having trouble cutting through the clutter, a bold move like this can pay off.
5) Humor
The idea of using humor in sales calls is nothing new. It breaks the tension with comedic relief. If you can use humor as a framework for explaining how you can solve your potential customer’s problem, that creates an immediate bond of trust.
