In the midst of the post-pandemic burnout culture, many undervalued and exhausted employees began to do the bare minimum of work duties in order to save energy and maintain their mental health. In our country, other reasons for depression and decreased work capacity were added to the already difficult moods after Covid. In addition, many valuable personnel left the country and switched to remote work. At the same time, it became impossible to fire low-performing employees due to the fact that there was already a shortage of them in many niches.
To cope with budget cuts and the cessation of middle east mobile number list hiring new qualified employees, so-called quiet or calm hiring has become a practice.
Silent hiring is the latest trend where companies try to increase their productivity by having current employees take on roles outside of their job descriptions to avoid hiring more people. Companies that practice silent hiring also tend to hire contract or temporary employees to take on additional tasks without having to pay someone a full salary.
While this is certainly not a new concept, it has gained a lot of popularity in the post-pandemic world.
But is quiet hiring a problem in industries with limited resources, such as advertising and marketing ? It would seem that the answer lies largely in the approach. On the one hand, it is theoretically possible to delegate copywriting, illustration creation, search ad setup, and dozens of other functions to an Internet marketer. Yes, most often he will cope worse, but he has a general understanding of these types of activities. However, as a result, it will be less effective and even more expensive than outsourcing from specialized specialists.
