Online retailers must use everything they have available to generate leads and increase sales. While this can be achieved in many different ways, one of the most effective and popular methods is to use social media platforms like Facebook to advertise your products and services.
It’s often said that “to win, you must first spend” — and that couldn’t be more true. However, the competition is fierce, so if you don’t play your cards right, you may end up spending more than you earn. It’s best to produce high-quality Facebook ads that attract new leads at a low price. Read on for all the details on Facebook lead generation advertising.
The anatomy of good advertising to generate leads:
There are all kinds of ways and tactics used by businesses to generate jordan phone number list leads, but at the end of the day, they all have the same structure. Good lead generation starts by capturing the audience's attention with a well-placed incentive, as well as following up with useful information that also needs strong social proof. Below you can find a breakdown of each step included in this process.
a) Incentive
Great lead generation should start with the right motive. Customers should feel that what you offer is something they could use. There are many ways you can apply an incentive to your potential customers.
One of the most effective methods is to offer visitors discounts on products and services after they have signed up. Whatever you decide to do, you need to make sure that you communicate the incentive properly. This can be done with simple text that says that those reading will get a discount once they have provided their email. You can achieve the same effect with images that depict the same idea.
Another key detail is to include calls to action. As we've already said, you need to motivate your visitors to provide their email addresses, and you can't do this without offering something useful in return. Once your visitors enter their email addresses, make sure they get the discount code or coupon immediately. You need to show that you're a serious company, so you have no room for error.
b) Visuals
There are many types of details you can experiment with when creating a lead generation ad, but none of them are as effective as a well-placed image. Strategically placed images can help you communicate with your target audience even more than any other detail in your ad.
But that's not all. Facebook's algorithm favors ads with images, so you'll get more exposure, but even more importantly, images tend to be more easily shared and remembered. So, you need to make sure that the images you use are engaging and memorable.
Don't rush into choosing the perfect image for your ad. Take all the time you need to think about all the details and imagine how people might feel when they see the image. The emotion should be related to your service or product. Most people tend to buy mainly out of emotion and not so much out of detailed information.
Don't spare any effort in creating the perfect ad image. Show the world your creativity. The goal is to create a strong bond between your company, your offer and your ad. Showcase your services or products with an image that focuses on the benefits of the content.
c) Text of the announcement
When someone sees your ad, they should have the opportunity to click on it and learn more about your services or products. This is a crucial point, as you will have the opportunity to explain why your offer is better than all the others. The key is to get visitors to go to your website and buy something.
This is where you'll have the opportunity to tailor your creative to your audience. Think about what your audience might think or feel when reading your ad. You need to put yourself in their shoes to understand the emotions they experience and change your content accordingly until it produces the desired emotions. This practice is called Customer Journey Mapping.
Once you have an idea of what your audience is thinking and feeling, your ad copy should complement those emotions. Set the tone by answering questions like:
What attracts the audience's attention?
Why use statistics and testimonials?
What kind of language do you use?
Start this way and create your ad step by step.
d) Social demonstration
Social proof is key for any type of online ad. According to this study , 9 out of 10 customers read user reviews before making a purchase. It's best to facilitate these reviews by including social proof in your ads.
When someone comes across your ad on Facebook, they'll first check to see if what you're saying is correct. This includes the number of likes the ad has received and what users think about the product or service.
Any public social interaction that other users can see is social proof. It can be something as simple as a like or share, or something a little more detailed like a comment or review. Much like ad copy, social proof is the backbone of any good ad, sparking conversation and engaging users.
If a user sees an ad with more than 50 comments and hundreds of likes, he or she will be much more likely to decide to make the purchase. For this reason, social proof is essential for any advertising campaign, both on Facebook and on any other platform.
e) Targeting
Targeting has come a long way in recent years. Nowadays, you can offer each individual the information that he or she might find interesting, and the overall experience can be completely different, even though everything happens on the same site. Users are segmented according to their tastes, thus allowing you to present your product or service in the best possible way.
You need to align your content with your audience, otherwise your advertising campaigns won't be very successful. Targeting allows you to identify your specific audience, getting the most out of each Facebook ad.
Once you've identified your audience, you can create ads that deliver the information they want to see. You'll need to figure out their location, age, gender, language, interests, and behavior so you can get the most out of each ad.
