Modern functionality of voice assistants
Improved understanding of context and emotion
Modern voice assistants have become better at understanding the context of conversations and the emotional states of users. New natural language processing (NLP) and emotional intelligence algorithms cell phone number list allow voice assistants to recognize tone of voice and contextual cues to provide more accurate and relevant responses.
Use case: A voice assistant can recognize that a user is upset and offer calming music or relaxation tips. Marketers can use this information to create more empathetic and personalized interactions with customers.
Interactive advertising campaigns
Voice assistants allow you to create interactive advertising campaigns where users can participate in quizzes, surveys, or receive exclusive offers for participating.
Use Case: A clothing store could launch a fashion voice quiz where users can win discounts or gift cards for correct answers.
New voice assistant technologies in 2024 offer marketers a wealth of opportunities to create innovative and personalized marketing strategies. Improved context and emotion understanding, multitasking, increased personalization capabilities, and the rise of voice commerce make voice assistants a powerful tool for engaging with consumers. Using these technologies, marketers can improve customer experience , increase engagement, and build audience loyalty.
